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John Deere – The Legend Runs On

John Deere came to us with the task of creating a video to commemorate the 100 year anniversary of the  famed Waterloo Boy, the first mass produced gasoline powered tractor. Through the 21st century, John Deere has set the standard on large agricultural vehicles, unveiling innovations that have shaped today’s current farming industry. After hours and hours sifting through historical images and footage from John Deere’s library, we pieced together this film saluting their legendary line of tractors.

In addition to this longer format piece we also cut a 30 second advertisement for use on John Deere’s homepage. We sequenced over 70 different clips to create this match cut montage.