Choosing The Right Video Production Company
You could choose any film production company, but you won’t be as happy with the end result as you would be with choosing the right film production company. How does one do that?
First by knowing what you want or need from them. Next, by getting an idea of whether they’re going to be able to deliver.
Get An Idea For What You Want From A Video Production Team
The first step in choosing a video production team is understanding what you want from one, to begin with. If you don’t have an idea of what you want in video or series of videos – whether they’re advertisements, video content for your website or YouTube channel – then you’re not going to have the easiest time with a production team.
The more you understand what you want, the better you’ll be able to communicate it to a production team and thus the better they’ll be able to deliver it. If you need more than a 30-second spot for local TV, you need to know that. If you have a particular look or other attributes in mind for a video, you need to know those things as well.
After all, the best way to get what you want is to know what you want first.
Find A Production Company With A Portfolio
If a production company doesn’t have an actual portfolio, you aren’t going to be able to see if they’re able to deliver. A few reviews and some landing pages? That doesn’t really tell you much. Anyone can write a review; a portfolio of work is a portfolio of work.
By viewing a portfolio of their past work, you learn two important things that are essential in picking a video production company. You learn whether they produce quality work and do so consistently.
You also learn whether the production company, based on their portfolio, can create a video commensurate with your vision. If they don’t produce work that comes close to what you want your company’s videos to look and sound like, then they may not be able to. That is going to cause you problems.
Ask About Their Project Management, Including Marketing
When you start talking to video production companies, make sure to ask about their project management process, as well as their marketing.
You need to know exactly what aspects of the production process they will handle, if not all aspects. Most people hire a production company because they don’t know how to produce a video on their own or can’t necessarily hire a videographer to work in-house.
If all phases of production are to be handled by the production team, they need to be capable of doing so, including editing. You should be aware of everything that’s included in their production services, from start-to-finish.
Obtain A Quote
Lastly, you should have an idea of the costs associated with the video production team that you are interested in hiring. It isn’t necessarily the case that the work you’ll need will be astronomically expensive; it may also not be the case that it will be dirt cheap.
You should also have a figure in mind of what you’re willing to pay.
If you can find a production company that can deliver good work, that meets your expectations for what video should look like, and that can do so within acceptable costs, then you may have found the video production company for you.
Wide Awake Films is a creative media group focused on innovative, efficient execution of historical, commercial, and corporate video and film production. We would love to help with your next project, contact us here.